Bumble Bee

ART DIRECTION / MAKER

The Ask:
Launch Bumble Bee Seafoods on TikTok while promoting Bumble Bee tuna as the perfect SMEAL (snack meal) for in-between meal times. 

The Solution:
Identify brand-right trends + shoot a bunch of kickass content. 

︎ Role: Art Director, Designer, TikTok star
︎ Channels: Instagram, TikTok
︎ Agency: SOCIALDEVIANT

As a part of the brand campaign, ‘Millennial Kills,’ we partnered with millennial icon Christy Carlson Romano to create social content specifically based on the notion that millennials have killed sit-down meals. Enter Bumble Bee tuna, the perfect SMEAL (larger than a snack, smaller than a meal) solution for millennials who have gravitated away from eating full meals.

What did I do?
Developed unique activation tactics that lattered up to our overarching campaign while still feeling brand-right to Bumble Bee and authentic to Christy’s brand.