hey i’m grace! 👋🏽︎︎︎ i’m an art director and content creator based in NYC. types of work:
︎TV
︎organic social
︎paid social
︎on-screen talent
brand work:
︎jenny craig
︎bumble bee
︎saje
︎allegiant
bonus jonas(es)
︎play
︎about
︎resume
︎ let’s connect!
︎ the ‘gram!
︎the tok!
︎ tunes!
︎ grace.landsberg@gmail.com
TV
Bumble Bee Seafoods | “Snack Meal Glow”
The Ask:
Get modern Millennial parents who embrace having a lot on their plate to Make Bumble Bee their go-to snack meal.
The Solution:
Getting directly competitive with other snack meals, and showing that we’re the World’s Best Snack Meal in a cool, ownable, and memorable way through the concept of “Your Snack Meal Can Be Better”
︎ Role: Art Director
︎ Channels: Instagram, TikTok
︎ Agency: SOCIALDEVIANT
CTV Spot (:30 sec)
Campaign Results:
︎Drove Bumble Bee Seafoods’ most efficient CPM to-date of any campaigns since 2022 @ $11.35
︎Drove a 21.6% YoY increase in awareness within Bumble Bee Seafoods’ media market target audiences
︎Allowed Bumble Bee to maintain the top awareness levels (in media markets) among our competitors during Lent (the biggest season / drive period for the category)
But wait...how did this idea come to ✨fruition?✨
How it started:
I brought this idea to my creative partner:
What if the Bumble Bee tuna glowed the moment someone opened it?
Like, you pop the lid — and instead of dull snack energy, there’s this soft, unexpected glow. Not over-the-top, just enough to say: “Yep, this snack’s got something.”
Meanwhile, the other snacks? Totally dull. Beige. Boring. BLEH.
The glow becomes Bumble Bee’s flex — flavorful, surprising, and totally alive.
Because why settle for boring… when your snack could literally light up the room?
Our OG script for reference:
SOCIALDEVIANT
ECD: Tony Rogers
Director: Kevin Hill
1st AD: Suzy Dufour
Producer: Tricia Scholl
Agency: SOCIALDEVIANT
Art Directors: Grace Landsberg + Lincoln Rogers
Director of Photography: Guillaume Le Melo
1st AC: Javier Castillo Ponce
Gaffer: Mike Cho
Grips: Jordan Penelle / Myself
Editor: Tom Jurgensen
Wardrobe: Arlene Matthews
HMU: Alba Iraola
Art & Food Styling: Johanna Lowe
Brooks Running (@BrooksRunning)
The Ask:
Get our audience of all kinds of runners to relate to Brooks as a driver of running culture.
The Solution:
Captivating them with attention-grabbing content that shows the surprising parts of running.
︎ Role: Art Director, TikTok star, Editor
︎ Channels: Instagram, TikTok
︎ Agency: SOCIALDEVIANT
Bumble Bee Seafoods (@BumbleBeeFoods)
The Ask:
Launch Bumble Bee Seafoods on TikTok with a clear tone of voice and brand position.
The Solution:
Established our brand position: Unapologetic Tuna Stans. People either love tuna or they hate it. We’re obsessed with it. We’re going to split the world in two by recruiting all the tuna lovers and soon-to-be tuna lovers by unleashing our obsessive, ride-or-die vibe.
All content, whether unique serialized concepts, influencer collabs, or trend pieces latter up to that overarching strategy that we are unapologetically obsessed with tuna.
︎ Role: Art Director, TikTok star, Editor
︎ Channels: TikTok
︎ Agency: SOCIALDEVIANT
Jenny Craig (@JennyCraigOfficial)
The Ask:
Why can’t a weight loss program could be as funk as a junk brand?
The Solution:
Welcome to the Lighter Side.
︎ Role: Art Director, TikTok star, Editor
︎ Channels: TikTok, Instagram, Facebook
︎ Agency: SOCIALDEVIANT
Instagram ︎
TikTok ︎
Allegiant Airlines (@Allegiant)
The Ask:
Make Allegiant Airlines the preferred airline choice by Gen Z.
The Solution:
Save on Flights. Spend on Fun. #NotSpringBroke
Spring break can get expensive! Between shopping before the trip and all the things you’ll want to do when you get there, Allegiant wants you to spend your money - your way.
︎ Role: Art Director, Designer
︎ Channel: Instagram
︎ Agency: SOCIALDEVIANT
#NotSpringBroke
check out this edit we made of all content we made for Allegiant:
Organic Social ︎
Icon Wine (@IconWine)
The Ask:
Launch Icon Wine on TikTok (and cross-post to Instagram) with 3 Paid TikToks in order to drive brand awareness.
The Solution:
Make some brand-right kickass content.
︎ Role: Director, Art Director
︎ Channels: Instagram, TikTok
︎ Agency: SOCIALDEVIANT
Saje (@SajeWellness)
The Ask:
Make Saje THE gift of the holiday season and get people to gift it to others.
The Solution:
Spread Joy. Gift Saje.
Saje helps you connect to the “you” you know. Pain free. Stress free. Calm. Energized. Focused. What better gift to give someone for the holidays than them at their best, so they can enjoy the season?
︎ Role: Designer
︎ Channel: Instagram
︎ Agency: SOCIALDEVIANT
Paid Social ︎
